BACHELORS PROGRAM

The ultimate goal of the African University College of Communication (AUCC) is to help improve and develop media and journalistic practices and standards in the country and on the continent. In fostering this goal, the university requires that all courses offered at the university assess student mastery of 11 core values and competencies that we believe every graduate of a journalism and mass communication program should possess. AUCC is affiliated to the University of Ghana, Legon

Specialized training is provided in five departmental areas:

• Journalism (Print or Broadcast track)
• Strategic Communications (Advertising or Public Relations track)
• Visual and Digital Communications (Photojournalism, Digital Multimedia Production or Video Documentary Film Production)
• Development Communication
• General Media Studies

Course of Study

• In the first two years at the university, students will pursue a general course of study intended to fulfill the school’s core liberal studies and communication requirements.
• Students will be assigned to their specific departments of study at the end of the last semester of Level 200.
• Students have to apply to their department of choice, and may have to meet specific entry requirements, before receiving admission.
• Each department will have to publicize and make known to students its specific entry requirements at the beginning of their course of study.
• Students failing to gain admission to a specific department may appeal in writing to the Head of Department. Students also have the option of applying to another department.
• Generally, students failing to gain admission to specific professional departments may be assigned to do the general media studies programme.