AUCC CORE VALUES
AUCC Core Values are:
(a) The Pursuit of Excellence;
(b) Critical and Independent Thinking;
(c) Creativity and Innovation;
(d) Respect for African cultural Values;
(e) Service to the Community.
Our symbol is the Baobab Tree which is the source of our Energy, Vitality, Confidence and Strength.
Our Orange colour signifies Achievement (Harvest)
Our Black is the soul of our Africanness.
The ultimate goal of the African University College of Communication is to help improve and develop media and journalistic practices and standards in the country and on the continent. In fostering this goal, the university requires that all courses offered at the university assess student mastery of 11 core values and competencies that we believe every graduate of a journalism and mass communication program should possess.
Accordingly, the university believes that all graduates from our university, irrespective of their particular specialization, should be able to:
understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to
- assemble and petition for redress of grievances
demonstrate an understanding of the history and role of professionals and institutions in shaping communications
demonstrate an understanding of the diversity of groups in a global society in relationship to communications
understand concepts and apply theories in the use and presentation of images and information
demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity
think critically, creatively and independently
conduct research and evaluate information by methods appropriate to the communications professions in which they work
write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve
critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
apply basic numerical and statistical concepts
apply tools and technologies appropriate for the communications professions in which they work