AUCC is accredited by the National Accreditation Board and affiliated to the University of Ghana for the running of its four-year B.A. degree programme in Communication Studies. The ultimate goal of the African University College of Communication (AUCC) is to help improve and develop media/ communication practices and standards in the country and on the continent. In fostering this goal, the University requires that all courses offered assess student mastery of specific core values and competencies that we believe every graduate of journalism and mass communication programme should possess.
The programme provides a broad liberal arts education and specialized professional training in various aspects of the media. It is built around a course structure made up of liberal arts core courses, Africana studies minor courses, broad communication theory, elective courses and a broad range of professional specialization training courses.
Through the programme, AUCC thus prepares students to be:
• Leaders in the media and communications field in Ghana and Africa.
• Independent and critical thinking scholars and professionals.
• Theoretically grounded professionals who have good understanding of the role and impact of communication in society.
Course of Study
- In the first two years at the university, students will pursue a general course of study intended to fulfill the school’s core liberal studies and communication requirements.
- Students will be assigned to their specific departments of study at the end of the last semester of Level 200.
- Students have to apply to their department of choice, and may have to meet specific entry requirements, before receiving admission.
- Each department will have to publicize and make known to students its specific entry requirements at the beginning of their course of study.
- Students failing to gain admission to a specific department may appeal in writing to the Head of Department. Students also have the option of applying to another department.
- Generally, students failing to gain admission to specific professional departments may be assigned to do the general media studies programme.
Areas of specialization
The programme has been structured to produce communications professionals who will graduate with the following specializations in five departmental areas:
Print & Broadcasting
2. Strategic Communication
Advertising, Public Relations & Integrated Marketing
3. Visual & Digital Communication
Photojournalism, Graphics & Web Design, Multimedia, Video Production
4. Development Communication
Health Communication, Environmental Communication, Gender Studies
5. General Media Studies
3) AWARD OF THE DEGREE
At the end of the programme, a student will be awarded the Bachelor of Arts (B.A.) Communication Studies Degree with the appropriately designated specialization provided he/she was properly admitted to the programme, he/she followed the approved courses of study over the prescribed period, he/she has satisfied all conditions of the university, including the academic requirements, faculty requirements and statutory administrative requirements.